Welo Data, a Welocalize company, announces the launch of NIMO (Network Identity Management and Operations), the industry’s most advanced system designed to ensure exceptionally accurate and high-quality AI training data.

“Engineers and data scientists frequently face challenges around the quality, trust, and origin of up to 30% of their AI training data,” says Siobhan Hanna, SVP and General Manager of Welo Data at Welocalize. “This is a major problem for data science departments who rely on data quality and accuracy to enhance the performance of their AI models,” continues Hanna. “As the industry that provides training data for AI models has exploded along with AI, so too has the incidence of fraud. Bad actors have become increasingly sophisticated at misrepresenting their identities, locations, sharing accounts, and even deploying bots to generate data.”

Similar to the rigorous frameworks in place in the financial services industry, Welo Data’s NIMO system incorporates techniques such as KYC (know your customer), CIP (customer identification procedures), and real-time transaction monitoring, but is adapted to the unique challenges of the AI training data industry.

“NIMO leverages cyber security and behavioral psychology to ensure that AI training data is not only of the highest quality but also that our workers have a seamless experience,” says Tasos Panagis, head of Threat Modelling and Cybersecurity at Welo Data. “A best practice of fraud and suspicious activity detection is that it cannot come at the expense of a great user experience and our ability to ramp new programs,” continues Panagis.

Welo Data has been testing NIMO for several months to ensure its effectiveness at scale. To date, NIMO has processed over 2 million unique transactions across 15 jurisdictions, analyzing them against 2.5 million threat indicators, and has been deployed from talent sourcing to candidate selection through to data production.

“We are pleased with NIMO’s ability to identify suspicious candidates, transactions, and workers,” says Panagis. “Our research team is using AI and other techniques to continually monitor and explore new ways to detect behaviors that might result in poor quality data.”

Welo Data is a pioneer in the AI training data market, offering unparalleled data quality and security. The product roadmap for NIMO is rapidly evolving, adding advanced credential and skill validation, to rise to the challenge of helping clients train and improve the most advanced Generative AI models in the world. For more information visit https://www.welodata.ai/nimo/.